Can a Photo Booth Be Used for Brand Content Creation? Definitely.

Photo booths have evolved far beyond party snapshots—they're now a powerful tool for brand content creation at events. From trade shows to product launches, a photo booth can help brands generate fresh, engaging content in real time.

In fact, studies show that user-generated content (UGC) is 42% more effective than branded

content alone and drives 6.9x higher engagement on social media. A modern

booth—especially a 360 or digital one—lets you instantly capture branded photos and videos

that guests are excited to share.

Take Nike, for example. At a product drop event, they used a custom-branded 360 photo booth that created slow-motion clips with their logo and a campaign hashtag overlay. Within hours, the hashtag was trending locally, and the booth generated thousands of impressions online—all through organic shares.

Or consider tech companies at trade shows, who use touch-free photo booths to capture

branded headshots and short video testimonials. These assets are instantly usable across

websites, social platforms, and email campaigns.

The key is customization: with branded backdrops, overlays, hashtags, and music, every photo or video becomes a mini ad for your brand—created by your audience, for their audience. In a world where content is king, a photo booth offers a fun, effective way to build your brand’s digital presence without the need for a big production crew.

A woman enjoys a sunny day on a rooftop, raising her hand in joy against a backdrop of city buildings and distant hills. A 360 photo booth, capturing the moment.